Worapan Klampaiboon is Thailand’s leading expert on hostel and boutique hotel management. His books and workshops have helped thousands of hotel owners and startups. Now it was time for someone to help HIM. Challenge was present from the beginning: he had well developed offline brand and many followers. His social media game was solid and his workshops well attended. Our goal was capture all of his offline strengths and move them online. Project is currently under development.